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EMERGENCIES AND THE MEDIA
– Surviving and flourishing in a crisis
Emergencies and the Media addresses the need for a convincing response to the crises that hit all organisations from time to time.
The one-day course prepares key people to respond to the tough questions the media will ask. It shows them how, when a crisis is handled well, it can limit the reputational damage and even be turned into a presentational opportunity.
Attendees are road tested with doorstep interviews, questions from radio and TV news programmes and a simulated press conference to make up a rigorous and productive day.
(Sample programme)
EMERGENCIES AND THE MEDIA
AIM: By the end of the course, participants will have been tested rigorously on readiness to stand up to robust media scrutiny during an unfolding crisis.
ELIGIBILITY: This course is best suited for participants from the same organisation who either have completed a course in core media skills or have experienced considerable media exposure.
| SESSION ONE | |
| 10.00am | Introduction – Programme Outline |
| POTENTIAL MEDIA SITUATIONS FACED BY PARTICIPANTS – Brief conversations looking at where you may be required to do media interviews in crisis situations and looking at what in particular you need to be tested on. | |
| Live Radio Bulletin or Pre-recorded TV Clip Outlining Stage One of Crisis | |
| Planning response discussion by participants | |
| TV Doorstep interviews – either in the training room, outdoors or on location | |
| Playback and critique of TV Doorstep interviews | |
| 11.30am | BREAK |
| SESSION TWO | |
| Live Radio Bulletin or Pre-recorded TV Clip Outlining Stage Two of Crisis | |
| Planning response discussion by participants | |
| TV Interviews – sitting down in conference room as if in studio and/or down-the-line with an unseen presenter as if on location | |
| Playback and critique of TV interviews | |
| 1.00 pm | LUNCH |
| SESSION THREE | |
| 2.00 pm | Live Radio Bulletin or Pre-recorded TV Clip Outlining Stage Three of Crisis |
| Planning response discussion by participants | |
| Radio Interviews – In-depth interviews looking at the immediate crisis and looking at the longer term implications | |
| Playback and critique of radio interviews | |
| 3.30pm | BREAK |
| SESSION FOUR | |
| Planning for press conference | |
| Press Conference and post-press conference sound-bite interviews | |
| Review of press conference and sound-bite interviews | |
| Review of the key learning points and future steps required to deal with potential crises. Completion of feedback forms. | |
| 5.00 pm | Close |
(Times and content are for general guidance to be adapted according to participants' requirements on the day)
COST OF TAILORED TRAINING FOR EMERGENCIES AND THE MEDIA :
PER DAY PLUS TUTOR AND TECHNICIAN TRAVEL FROM LONDON AND VAT.
YOU SUPPLY THE VENUE PLUS COMPUTERS IF NEEDED. WE CAN ARRANGE EXTERNAL VENUES IF YOU PREFER, AT WHAT IT COSTS US
Information, or prices to suit you: contact:
Liz Tayfun at liz@pulfordmedia.co.uk
or call +41 79 547 5131
Courses can now paid for by credit card or PayPal if required.