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Hard-edged training for today’s media
Here are typical programmes for three of our most popular courses. They are merely the tip of the subjects we can offer. And they are only samples: each course is tailor-made for your particular training needs.
Internal Communications
News and Feature Writing
Editing and Proof Reading
Advanced News Writing
(Sample programme)
Internal Communications
Our tailored training courses in internal communications typically consist of some or all of the topics below, which in our experience represent the main issues. We are happy to add other internal comms topics as required.
The courses are one or two days in length. One day is often enough, but clearly a two-day course allows for more ground to be covered and for a larger number of practical exercises to be undertaken.
Our training manager will be pleased to carry out a needs analysis, including topics and duration, free and without obligation.
Topics:
+ Aims of internal comms
+ Formulating an internal comms strategy
+ Getting the best from the intranet
+ The place of magazines and newsletters
+ Using emails and blogs
+ The information cascade
+ News or publicity – finding the balance
+ Pitching the message right
+ Handling specialist contributors
+ Guidelines for checking copy
+ The management approvals process
+ Building user input
+ Internal-external: working with the press office
+ Punchy writing workshop
+ Proof corrections workshop
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(Sample programme)
News and Feature Writing
Aims: By the end of the course the participant will be further equipped to originate and write news reports and feature articles to the satisfaction of employers or clients, and to have enhanced understanding of industry best practice in those areas.
METHOD: Talks and discussion; practical exercises and feedback; review of personal writing
HOURS: 0930 to 1700 both days
| DAY ONE | |
| am | pm |
| Structuring news reports News article examples News writing practical 1 Tips for tight writing |
Structuring feature articles Feature intros and outros Deconstruct a feature article Standfirsts that ‘sell’ |
| Overnight: assess your readability; focus on law | |
| DAY TWO | |
| am | pm |
| Effective interviewing Carry out a group interview Individual feature writeups and review |
Review of overnight work Tight writing revisited News writing practical 2 Open space and course conclusions |
Contact Pulford Media
(Sample programme)
Editing and Proof Reading
COURSE AIMS: To enhance understanding of editing and proof-reading techniques including the use of British Standard proof-correction symbols and to increase knowledge of English grammar
| 0930 | Roles of the proof reader and the editor explained Practical in close observation of copy |
| 1030 | The British Standard proof symbols explained Proof correction workshop 1 |
| 1145 | Break |
| 1200 | Language laboratory (pitfalls in grammar, spelling, punctuation and house style) |
| 1300 | Lunch |
| 1400 | Proof correction workshop 2 |
| 1500 | Editing workshop on screen: improvement/reduction/rewriting (to include a break) |
| 1645 | Course review and conclusions |
| 1700 | Course ends |
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(Sample programme)
Advanced News Writing
Course aim: To build on existing news-writing experience to enhance skills in, and to suggest further approaches for, handling more complex material
| 0930 | Introductions and aims of the course |
| 1000 | What is advanced news writing? |
| 1015 | Ambitious intros |
| 1045 | Break |
| 1100 | Complex story practical and review (merging multiple angles, interpretation, backgrounding) |
| 1230 | Ideas from your writing |
| 1300 | Lunch |
| 1345 | The news and feature nexus (human interest, narrative treatments, news analysis, follow-ups) |
| 1430 | Rapid write-up practical |
| 1530 | Break |
| 1545 | Review of practical |
| 1615 | Open space including running stories, legal shoals and web issues |
| 1645 | Course review and conclusions |
| 1700 | Course ends |
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COST OF TAILORED TRAINING IN JOURNALISM AND PR:
PER DAY PLUS TUTOR TRAVEL FROM LONDON AND VAT. YOU SUPPLY THE VENUE PLUS COMPUTERS IF NEEDED. WE CAN ARRANGE EXTERNAL VENUES IF YOU PREFER, AT WHAT IT COSTS US
Information, or prices to suit you: contact:
Liz Tayfun at liz@pulfordmedia.co.uk
or call +41 79 547 5131
Courses can be paid for by credit card or PayPal if required
Contact Pulford Media